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The Exchange of Scientific Information During COVID-19, Part 2: Content

By Mark Schoeman One of Clear Point Health’s core lines of busin­­­ess is engaging key opinion leaders (KOLs) on behalf of pharmaceutical companies, to glean their insights on a variety of subjects. One of the most important areas of our research centers on optimizing relationships between KOLs and those who serve as their primary contacts …

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The Exchange of Scientific Information During COVID-19, Part 1: Channel

By Mark Schoeman At this point, in the midst of a global pandemic, both medical science liaisons (MSLs) and commercial sales representatives are virtually unable to engage anyone face-to-face. This represents a significant shift, as face-to-face engagement has long been the bread and butter for most pharma representatives on both the medical and sales sides …

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The Emerging Case for Patient Engagement

By Sima Marzban, MD, PhD, MPH The relationships between patients and healthcare providers and intermediaries  (healthcare providers, manufacturers, and insurers) have been transformed in recent years based on the patient-centered paradigm, where patients are expected  to play an active role in their health and wellness.  Patient engagement is based on the principle that providers work …

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Clear Points | Episode One: Let’s Get Digital

Episode One: Let’s Get Digital A conversation featuring Paul Meade, founder of Clear Point Health and a faculty member at the UNC Gillings School of Public Health, and Mark Schoeman, CPH General Manager and Customer Experience Research Lead. Paul and Mark discuss discuss the implications of COVID-19 on industry interactions with key opinion leaders, creating …

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Virtual Engagement: The New Normal of Video Conferencing

By Paul Meade Long gone are the days when you could walk into a medical practice, and get a ten-minute meeting with a physician to discuss your company’s pharmaceutical offerings. The COVID-19 pandemic has completely changed the way we interact with each other, and many medical science liaisons (MSLs) are slow to adapt to this …

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Macro-Drivers of Change: What Will Become “The New Normal” After COVID-19

By Paul Meade, M.Sc, MPH In any scenario planning situation, you start by looking at the macro-drivers of change. In other words, what’s happening in the world that is driving change? Before you can come up with potential scenarios, you have to understand what’s changing in a number of areas: the political environment, the economic environment, …

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Clear Points | Episode One: COVID-19

Episode One: COVID-19 A conversation featuring Paul Meade, founder of Clear Point Health and a faculty member at the UNC Gillings School of Public Health, and Mark Schoeman, CPH General Manager and Customer Experience Research Lead. Paul and Mark discuss discuss the implications of COVID-19 on industry interactions with key opinion leaders, creating a paradigm …

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Clear Point Health Launches New Healthcare CX Podcast: Clear Points

Clear Point Health is proud to announce a new podcast aimed at educating healthcare stakeholders like hospitals and life sciences companies in the study of customer experience (CX) and engagement. Clear Points marks its debut episode on the Parklife Podcast Network, out now on Soundcloud, Spotify, and Apple Podcasts. In the inaugural show, host Brian …

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