Get to Know Your Customers
Secure the intel you need through validated research that identifies, maps, and profiles your key customers and stakeholders.
Understand Their Needs
Reveal sentiments and preferences, as well as high points—and lows—along the customer journey.
Develop Powerful Relationships
Get the feedback you need to address customer challenges and develop an unbeatable customer experience.
What We Do
Define the Customer Experience & Optimize Your Customer Engagement
What We Do
Define the Customer Experience & Optimize Your Customer Engagement
We Help You Learn Your Customer
- Identify Customers: Learn who your direct purchasers and influencers are, whether they are people, institutions, or personas. (direct purchasers/influencers)
- Map Customers: See how your customers connect to other customers and influencers; and understand critical engagement points along the journey that defines their experience. (customer journeys, connectivity to other customers/stakeholders/influencers)
- Profile Customers: Get a deep understanding of who your customers are, in terms of their knowledge, expertise, experience, and interests, as well as their beliefs, perceptions, and preferences.
We Assist You in Understanding & Meeting Your Customer's Needs
- Assess Customer Engagement through voice of customer research that highlights successful interactions and identifies areas for improvement. Get insights for how your competitors engage your customers. Highlight specific points along the customer journey or the entire customer experience.
- Measure Customer Engagement through tracking your team’s performance against specific goals, objectives, and activities. Prioritize engagement activities with the biggest impact.
- Develop Customer Feedback Loop through tools for taking in feedback, communicating your responses to feedback, and continuing to refine the customer experience.
Resources
Resources
The Exchange of Scientific Information During COVID-19, Part 2: Content
By Mark Schoeman One of Clear Point Health’s core lines of business is engaging key opinion leaders (KOLs) on behalf of pharmaceutical companies, to glean
The Exchange of Scientific Information During COVID-19, Part 1: Channel
By Mark Schoeman At this point, in the midst of a global pandemic, both medical science liaisons (MSLs) and commercial sales representatives are virtually unable
The Emerging Case for Patient Engagement
By Sima Marzban, MD, PhD, MPH The relationships between patients and healthcare providers and intermediaries (healthcare providers, manufacturers, and insurers) have been transformed in recent
Virtual Engagement: The New Normal of Video Conferencing
By Paul Meade Long gone are the days when you could walk into a medical practice, and get a ten-minute meeting with a physician to
Episode 8: Now We Know Why Sharoni Billik Is Taking Over
Host Brian Castle and frequent guest Kristen Smithwick welcome a new voice to the show, Sharoni Billik of Sharoni Billik Healthcare Communications. Hear their conversation on optimizing KOL and stakeholder relationships.
