Get to Know Your Customers
Get to Know Your Customers

Secure the intel you need through validated research that identifies, maps, and profiles your key customers and stakeholders.

Understand Their Needs
Understand Their Needs

Reveal sentiments and preferences, as well as high points—and lows—along the customer journey. 

Develop Powerful Relationships
Develop Powerful Relationships

Get the feedback you need to address customer challenges and develop an unbeatable customer experience.  

What We Do

Define the Customer Experience & Optimize Your Customer Engagement

What We Do

Define the Customer Experience & Optimize Your Customer Engagement

Learn Your Customer
We Help You Learn Your Customer
  • Identify Customers: Learn who your direct purchasers and influencers are, whether they are people, institutions, or personas. (direct purchasers/influencers) 
  • Map Customers:  See how your customers connect to other customers and influencersand understand critical engagement points along the journey that defines their experience. (customer journeys, connectivity to other customers/stakeholders/influencers) 
  • Profile CustomersGet a deep understanding of who your customers are, in terms of their knowledge, expertise, experience, and interests, as well as their beliefs, perceptions, and preferences. 
Meet Customer Needs
We Assist You in Understanding & Meeting Your Customer's Needs
  • Assess Customer Engagement through voice of customer research that highlights successful interactions and identifies areas for improvement. Get insights for how your competitors engage your customers. Highlight specific points along the customer journey or the entire customer experience. 
  • Measure Customer Engagement through tracking your team’s performance against specific goals, objectives, and activities. Prioritize engagement activities with the biggest impact. 
  • Develop Customer Feedback Loop through tools for taking in feedback, communicating your responses to feedback, and continuing to refine the customer experience. 

Resources

Resources

Episode 8: Now We Know Why Sharoni Billik Is Taking Over

Host Brian Castle and frequent guest Kristen Smithwick welcome a new voice to the show, Sharoni Billik of Sharoni Billik Healthcare Communications. Hear their conversation on optimizing KOL and stakeholder relationships. 

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