Customer Experience
Improve the customer journey with your products and/or services and ensure optimal health outcomes. Gain insight into the unique experiences of various customers and key stakeholders with your company, and adapt your approach to ensure meaningful and effective interactions.
MSL/HCP Effectiveness Assessment
We offer tools to efficiently measure your team's effectiveness in developing long-term growth relationships within the customer journey. Our engagement effectiveness assessment focuses on Medical Science Liaisons (MSLs) leading initiatives for outreach and collaboration with HCPs in the medical community.
We know from our research that MSLs operate on a continuum with HCPs: at one end of that continuum, HCPs perceive MSLs to be vendors, while at the other end lies the ideal—trusted partners.
Our team conducts engagement effectiveness assessments, offering ongoing monitoring of your HCP relationships to see exactly where your MSLs lie on the vendor/partner continuum. These assessments help leaders gauge the value of medical affairs through insights from HCPs, enabling strategic improvements at both individual and company levels over time.
Medical Journey Maps™
As companies move along the journey from vendor to trusted partner, they must always focus on optimizing the customer experience. With medical journey maps from Clear Point Health, you’ll clearly define what’s important to your HCPs and then create a unique experience tailored to their exact specifications.
Through HCP customer insights combined with inputs from your own team and leadership, you’ll craft a unique experience that exceeds HCP expectations and meets your priorities for driving your business forward.
Sentiment Analysis
Our researchers offer a unique insight into the minds of your key customers and stakeholders. For almost a decade, our sentiment analysis tools, including beliefs and preferences mapping, have provided clients with a deep understanding of customer perspectives. Our researchers conduct customized qualitative surveys to uncover individual beliefs about companies, products, services, and competitors.
The sentiment analysis not only identifies relationship gaps with healthcare leaders but also benchmarks performance against competitors.
It reveals stakeholders' preferred engagement activities, guiding targeted marketing and medical science outreach strategies.
