What is Omni CX?
Simply knowing your customer isn’t enough anymore—you need to understand them deeply, holistically, and in real time. That’s the power of OmniCX, Clear Point Health’s proprietary platform that delivers a 360-degree view of your medical and patient stakeholders, helping you create customized, strategic, and effective engagements.
A New Era of Customer Experience in Healthcare
At its core, OmniCX turns high-quality data into transformative insight. Designed to support your teams with actionable intelligence, OmniCX helps you understand not just who your medical thought leaders and patients are, but what they need, how they think, and how they prefer to interact.
This platform enables pharmaceutical, biotech, medical device, and life sciences companies to make better decisions, build meaningful collaborations, and facilitate more impactful engagement across the healthcare ecosystem.
Thought Leader Profiling: A Multi-Dimensional Perspective
Clear Point Health has been a pioneer in thought leader profiling for nearly two decades. OmniCX takes this further, combining traditional Key Opinion Leader (KOL) analysis with modern Digital Opinion Leader (DOL) profiling and institutional Centers of Excellence mapping. By evaluating both scientific and digital influence, we help you identify the next generation of medical thought leaders—those who are scientifically active and are more reflective of the diversity shaping today's patient populations.
With OmniCX, you can:
Leverage powerful data visualizations to identify top KOLs, DOLs, speakers, and institutions
Understand the opinions, behaviors, and values that drive medical engagement
Tailor your outreach and collaborations to resonate authentically
Patient Engagement Optimization: A Human-Centered Approach
OmniCX also brings patient experience to the forefront. Through tools like Patient Journey Maps™ and Patient Flow Maps, Clear Point Health equips organizations with insights into the real-world care pathways and touchpoints that matter most.
Whether you're a pharmaceutical brand, CRO, or health plan, OmniCX helps you:
Illuminate key gaps in the patient care pathway
Understand barriers and opportunities across the healthcare continuum
Design interventions that empower patients to be active participants in their health journey
Facilitate shared decision-making and health literacy through customized education
Customer Experience: Enabling Better Interactions Across Channels
OmniCX helps you go beyond HCP credentials and truly understand how your stakeholders experience your brand. Our Field Medical Journey Maps™ are designed to optimize how field teams engage with HCPs, ensuring every touchpoint is purposeful and adds value.
You’ll be able to:
Map and assess field medical team interactions vs. competitors
Identify what a “valuable experience” really means to different HCPs
Align omnichannel strategies with field efforts for personalized customer journeys
The Clear Point Health Difference
With OmniCX, you’re bringing together medical affairs, commercial teams, and patient advocacy initiatives into a unified ecosystem that is designed to:
Drive more human-centered innovation
Improve engagement outcomes
Strengthen customer loyalty
Create a consistent, optimal experience across channels
As the healthcare industry evolves, so should your approach to understanding it. With OmniCX, Clear Point Health empowers you to build stronger relationships, support better health outcomes, and shape the future of healthcare.
We believe that better insights lead to better engagement, and better engagement leads to better care. That’s the OmniCX difference. Contact us today to learn more about what OmniCX can do for you.
