Blog
Thought Leader Thursday: The Evolving KOL/MSL Engagement Model
Mark Schoeman, General Manager at Clear Point Health talks about the ways in which the KOL/MSL engagement model is changing.
Thought Leader Thursday: The 6 Personas of DOLs (Part 3)
Brian Castle, VP of Marketing & Strategy, shares more DOL personas.
Mapping the Patient Journey
Let’s take a look at the process of patient journey mapping, and these can be utilized to improve health outcomes and patient satisfaction.
Thought Leader Thursday: The 6 Personas of DOLs (Part 2)
VP of Marketing & Strategy, Brian Castle, is back with the second persona of DOLs.
Thought Leader Thursday: The 6 Personas of DOLs (Part 1)
Brian Castle, VP of Marketing & Strategy, kicks off our series on the 6 personas of DOLs.
The Importance of Patient Flow Mapping
Healthcare providers and life sciences companies are increasingly looking for ways to improve patient engagement.
Focus on Micro-Influencers
Influencers and micro-influencers both play a key role in medical innovation and communication.