When you’re in the medical field, one of the key things you need to be thinking about is what your measurements and metrics are when it comes to the success of your organization.

It has become apparent that in order for a healthcare organization to succeed, they need to be able to provide their customers with customized care, on-demand answers, and personalized treatments.

Mark Schoeman, General Manager at Clear Point Health talks about the ways in which the KOL/MSL engagement model is changing.

Brian Castle, VP of Marketing & Strategy, shares more DOL personas.

Let’s take a look at the process of patient journey mapping, and these can be utilized to improve health outcomes and patient satisfaction.

VP of Marketing & Strategy, Brian Castle, is back with the second persona of DOLs.

Brian Castle, VP of Marketing & Strategy, kicks off our series on the 6 personas of DOLs.

Healthcare providers and life sciences companies are increasingly looking for ways to improve patient engagement.

Influencers and micro-influencers both play a key role in medical innovation and communication.