Clear Point Health’s Paul Meade Featured in The MSL Journal: Value in the Eye of the Provider

When you only get 30 minutes–or even less–with a healthcare provider, how do you make every second count? It’s a challenge that every Medical Science Liaison (MSL) faces, and it’s exactly the question that Paul Meade, Founder and Head of Business Development at Clear Point Health, tackles in his recent article for The MSL, the official Journal of the Medical Science Liaison Society. 

In his piece, Paul draws on decades of industry experience and data from more than 20,000 HCP interviews to offer a practical roadmap for creating more meaningful, high-impact MSL engagements. His central message is clear: value isn't just about delivering information; it's about delivering the right information, in the right way, at the right time. 

As access to HCPs becomes more limited and time more constrained, MSLs need to evolve beyond traditional engagement models. According to Paul, the key lies in identifying each HCP’s personal “Experience Drivers,” those unique factors that shape how they define a valuable interaction. These might include respect for their time, access to novel clinical insights, or support for professional development. 

Optimizing an HCP interaction starts well before the meeting. By understanding what matters most to the provider through research, planning, and even simply asking, MSLs can design their engagements to align with the provider’s expectations. Paul reminds us: don’t wait until the end of the meeting to share your most important message. With schedules always in flux, leading with value ensures that nothing critical is left unsaid. 

The article also explores the importance of thoughtful follow-up. With potentially months between meetings, value can (and should) continue to be delivered long after the interaction ends–whether through timely responses, virtual availability, or resources that extend support to the broader care team.

Most importantly, Paul challenges the field to shift how it defines success. It’s not about how much information was shared, it’s about what the HCP does with it. Are they changing their clinical practice? Are patients benefiting as a result? That’s the real impact. 

We’re thrilled to see Paul’s thought leadership featured in The MSL, and we encourage everyone in the field medical community to take a moment to read his piece. It’s a powerful reminder that the most valuable interactions are those that lead to action, connection, and better outcomes.