Why Your Clinic Should Offer Video in the Patient Portal
Patients today expect healthcare that feels personalized, immediate, and easy to navigate. One of the simplest, most impactful ways your clinic can deliver on that expectation is by integrating short-form, informative videos directly into your patient portal.
Here’s why it matters.
1. Video Delivers Information Quickly, and Patients Prefer It
Patients are inundated with information, but not all of it is helpful, accurate, or easy to understand. A well-produced, two-minute video can do what a pamphlet or a lengthy webpage can’t: deliver clear, visually engaging, and medically vetted information that sticks. Whether it explains how a medication works, what to expect before a procedure, or how to manage a chronic condition, video is one of the most effective ways to increase understanding and recall.
Studies show that patients retain up to 95% of a message when they watch it in a video, compared to just 10% when reading it in text. In a clinical setting, this means better-informed patients, improved adherence, and fewer misunderstandings.
2. Empowered Patients Make Better Use of Their Time (and Yours)
When patients can access credible, clinic-approved video content from home, they’re better equipped to manage their health independently. This means fewer unnecessary calls to the office for basic questions and fewer appointments taken up by non-urgent concerns, freeing up time and resources for patients with more serious or time-sensitive needs.
A video library within your portal can offer on-demand answers to frequently asked questions–-like how to prepare for a colonoscopy, when to take an antibiotic, or what side effects to watch for with a new medication. This self-service model empowers patients while ensuring they’re getting consistent, reliable information straight from your care team.
3. It Enhances the Patient Experience
Your patient portal is more than just a tool for checking appointments or test results, it’s a reflection of your clinic’s commitment to communication, transparency, and care. Offering video content shows that your practice values patient education and is investing in meaningful, accessible engagement.
Short educational videos can also improve health literacy across diverse patient populations. Visuals help bridge language barriers and support different learning styles, making it easier for more patients to understand their care.
4. It’s Scalable, Repeatable, and Always On
Once a video is created, it can be reused again and again without requiring additional staff time. That makes it a smart, scalable way to extend the reach of your clinical team while maintaining high-quality communication.
Build Smarter, More Connected Care With Video
Adding video to your patient portal is a strategic way to enhance care, reduce inefficiencies, and meet the expectations of today’s digital-savvy patients. With Clear Point Health’s 2-Minute Consult™, you can deliver the right information, at the right time, anytime your patients need it.
