When you only get 30 minutes–or even less–with a healthcare provider, how do you make every second count? It’s a challenge that every Medical Science Liaison (MSL) faces, and it’s exactly the question that Paul Meade, Founder and Head of Business Development at Clear Point Health, tackles in his recent article for The MSL, the official Journal of the Medical Science Liaison Society.

In an age of short attention spans and overwhelming information, pharmacies face a growing challenge: how to truly engage patients. Delivering clear and accessible health education is essential, and video is proving to be one of the most effective tools for the job.

The traditional Key Opinion Leader (KOL) remains a respected and valuable source of scientific credibility in the healthcare ecosystem today. But a new kind of influencer has been gaining momentum and attention from life sciences and MedTech companies in recent years: the Digital Opinion Leader (DOL).

Simply knowing your customer isn’t enough anymore—you need to understand them deeply, holistically, and in real time. That’s the power of OmniCX, Clear Point Health’s proprietary platform that delivers a 360-degree view of your medical and patient stakeholders.

Video is a gamechanger for healthcare patient communication and education. With its ability to simplify complex information, humanize healthcare experiences, and build trust, video content is a powerful tool for engaging patients.

Digital Opinion Leaders (DOLs) are influential voices that shape the progress of treatments and influence medical advancements. As the industry continues to shift towards digital platforms, understanding and engaging with DOLs has become essential for life sciences companies, medical affairs teams, and medical science liaisons (MSLs).

As we look to 2025, the landscape of patient engagement is poised for transformative changes driven by emerging technologies and evolving patient expectations.

Emerging technologies and strategies are set to redefine how Medical Science Liaisons (MSLs) and Key Opinion Leaders (KOLs) engage within the industry.

Digital Opinion Leaders (DOLs) have become increasingly instrumental in shaping health narratives and influencing public and professional opinions.

For medical affairs teams, optimizing healthcare provider (HCP) engagement requires a strategic approach to determining when to use branded content versus unbranded content.

Patient engagement has evolved from a passive, one-way communication to an active, interactive process where patients are more than recipients of care.

Stakeholders across the healthcare ecosystem—patient advocacy groups, providers, payers, and retail pharmacies—are embracing technology to deliver content that educates, empowers, and engages patients.

The role of medical affairs has evolved beyond just supporting internal stakeholders. Medical affairs teams are increasingly at the forefront of engaging healthcare providers (HCPs) to build trust, deliver valuable scientific insights, and support better patient outcomes.

For medical affairs professionals, fostering meaningful engagement with HCPs is essential for delivering up-to-date scientific information, facilitating informed decision-making, and ultimately improving patient outcomes.

Effective communication is crucial for patient engagement in healthcare, and utilizing modern tools and strategies can make a significant difference. Let’s explore the most effective means of delivering medical content and how Clear Point Health (CPH) optimizes patient engagement through innovative solutions.

With doctors severely limiting the time available for visits, Medical Science Liaisons (MSLs) must maximize every interaction to maintain and build valuable relationships with HCPs. The key to success lies in driving meaningful value during these limited engagements.

The healthcare industry is undergoing a transformation, with patient-centricity emerging as the foundation of modern care. Across the industry, stakeholders – including healthcare providers (HCPs), pharmaceutical companies, payers, and Medical Science Liaisons (MSLs) – are increasingly focused on delivering care and services that prioritize the patient’s experience and outcomes.

Video content is a powerful tool in healthcare, as it enables pharmacists and doctors to better educate and engage their patients. With the increasing complexity of medical treatments and the rise of patient-centered care, healthcare providers are turning to video as a medium to simplify communication, enhance understanding, and encourage greater patient involvement in their own care.