"The Point"
The Exchange of Scientific Information During COVID-19, Part 2: Content
By Mark Schoeman One of Clear Point Health’s core lines of business is engaging key opinion leaders (KOLs) on behalf of pharmaceutical companies, to glean
The Exchange of Scientific Information During COVID-19, Part 1: Channel
By Mark Schoeman At this point, in the midst of a global pandemic, both medical science liaisons (MSLs) and commercial sales representatives are virtually unable
The Emerging Case for Patient Engagement
By Sima Marzban, MD, PhD, MPH The relationships between patients and healthcare providers and intermediaries (healthcare providers, manufacturers, and insurers) have been transformed in recent
Clear Points | Episode One: Let’s Get Digital
Episode One: Let’s Get Digital A conversation featuring Paul Meade, founder of Clear Point Health and a faculty member at the UNC Gillings School of
Virtual Engagement: The New Normal of Video Conferencing
By Paul Meade Long gone are the days when you could walk into a medical practice, and get a ten-minute meeting with a physician to
The Rise of Virtual Engagement
By Mark Schoeman When this pandemic began, we understood that it was going to have a significant impact on the pharmaceutical industry, but we’re just
Macro-Drivers of Change: What Will Become “The New Normal” After COVID-19
By Paul Meade, M.Sc, MPH In any scenario planning situation, you start by looking at the macro-drivers of change. In other words, what’s happening in the
COVID-19: A Different Bug
By Paul Meade, M.Sc, MPH Those of us in the healthcare community always believed that there was going to be another pandemic. But the pandemic
Clear Points | Episode One: COVID-19
Episode One: COVID-19 A conversation featuring Paul Meade, founder of Clear Point Health and a faculty member at the UNC Gillings School of Public Health,
Clear Point Health Launches New Healthcare CX Podcast: Clear Points
Clear Point Health is proud to announce a new podcast aimed at educating healthcare stakeholders like hospitals and life sciences companies in the study of
Rise of Health Systems Poses Engagement Challenges for Industry
By Brian Castle Over the last decade, healthcare providers have been consolidating at breakneck pace. A variety of factors have fueled the rise of so-called
Chasing Value-Based Care: Why Does It Remain Elusive?
by Kristen Smithwick Value-based care promises to deliver better healthcare for less money. For years, US healthcare providers and institutions have received payments for care services
Has the Pandemic Changed the Way We Will Engage with Our Customers?
By Paul Meade, M.Sc, MPH The COVID-19 pandemic has brought many changes to our lives. Some of these changes will be temporary in nature, while
Social Listening for Customer Identification and Insights
By Brian Castle As my colleague, CPH founder Paul Meade, recently noted, there are many ways to identify your key customer segments and get insights
Is There a New Way to Enhance Customer Experience?
By Paul Meade, M.Sc, MPH The world is changing all too fast. Surviving in modern business means adapting and embracing new ways of doing things.
